When 1890 Wedding & Events partnered with Critchfield Consulting, the venue was preparing to strengthen its digital presence and better communicate its unique event experience online. As a historic venue serving couples and event planners, the website plays a central role in showcasing the property, attracting new bookings, and communicating the venue’s story.
The objective of this project was to guide the redesign of the website while developing a strategic digital marketing plan that would help the venue attract more couples searching for a unique wedding location.
Through thoughtful planning and collaboration, Critchfield Consulting helped 1890 Wedding & Events develop a stronger digital foundation designed to support future growth and bookings.
Client Overview
1890 Wedding & Events is a historic event venue known for providing a beautiful and memorable setting for weddings, celebrations, and special gatherings. The venue blends historic charm with modern event accommodations, creating a distinctive environment for couples looking for a unique wedding experience.
As the venue continued to grow its reputation, leadership recognized the importance of having a website and digital marketing strategy that effectively communicated the venue’s atmosphere, services, and event opportunities.
The project provided an opportunity to refine how the venue’s story and offerings were presented online while preparing for a new website launch.
The Challenge
Like many event venues, 1890 Wedding & Events relied heavily on its website as a primary marketing tool. Several opportunities were identified that could help strengthen its digital presence:
- The website needed modernization to better reflect the venue’s atmosphere and experience.
- Messaging needed refinement so couples could easily understand what makes the venue unique.
- A strategic digital marketing plan was needed to support future bookings.
- Website structure and content required organization to improve the user experience for prospective couples.
Addressing these challenges required both website redesign guidance and a clear digital marketing strategy that would support the venue’s long-term growth.
Strategic Approach
Critchfield Consulting worked closely with the 1890 Wedding & Events team to evaluate the venue’s digital presence and develop a plan for strengthening its website and online marketing efforts.
The strategic approach focused on several priorities:
- Guiding the website redesign process to better showcase the venue and its offerings.
- Strengthening messaging and storytelling so prospective couples clearly understand the experience provided.
- Developing a long-term digital marketing plan aligned with the venue’s growth goals.
- Improving website structure to support better user experience and discoverability.
This strategic process helped ensure that the new website would not only look beautiful but also function effectively as a marketing tool for attracting future bookings.
The Solution
Through collaboration and planning, 1890 Wedding & Events gained a clearer digital marketing roadmap while preparing for the launch of its redesigned website.
Website Redesign Strategy
Guidance was provided to help shape the website redesign so the new platform would effectively showcase the venue’s atmosphere, services, and event opportunities.
Messaging & Content Development
Improved messaging helped highlight the venue’s unique qualities while communicating the experience couples could expect when hosting their wedding or event.
Digital Marketing Planning
A comprehensive marketing strategy was developed to support future growth, including recommendations related to search engine optimization, content development, and long-term digital visibility.
Foundation for Future Growth
The combination of website planning and marketing strategy provided 1890 Wedding & Events with a stronger digital roadmap designed to support bookings and long-term business success.
Why the Project Matters
The 1890 Wedding & Events project highlights how thoughtful digital planning can help event venues strengthen their marketing presence and better communicate the unique experiences they offer.
By combining website redesign strategy with a long-term digital marketing plan, the venue gained a stronger foundation for attracting future couples and expanding its reach.
What 1890 Wedding & Events Says About the Project
“We have been working with Brent for a few months and are so excited about all the progress he has made on our website redesign as well as our digital marketing plan he created for us. Apart from his work excellence, Brent is genuinely one of the kindest and reliable guys. He has been so easy to work with, organized, and given us some amazing ideas on ways to expand. We can't wait to see the results and get our new website up and running!”
Paula Owens
Former Owner
1890 Wedding & Events
Helping Businesses Build Stronger Digital Marketing Foundations
The 1890 Wedding & Events project demonstrates how thoughtful website strategy and digital marketing planning can help businesses strengthen their online presence and attract new customers.
If your business is considering a website redesign or marketing strategy evaluation, explore our Website Design & Development, SEO services, and digital marketing evaluations to learn more.
You can also view additional client projects or contact Critchfield Consulting to start the conversation.
