Knowing how well our clients' websites show up when searching for the products and services they provide is pivotal to understanding where we are and where we can improve. We work hard to measure a variety of different criteria to determine this, including our clients' competitors' SEO so we can better set expectations.
HOW DOES SEO WORK?
The better your website and various online channels are optimized the better your website will show up on search engines more favorably. People trust first page rankings. When we are traveling and we are searching for local restaurants to eat at, do we look for the top sponsored PPC listing in a Google search, or do we look at the local map to see what pops up and read some reviews? The answer for that particular search is we look at the map more often. That said, when it comes to a more important or specialized product or service search, most people look below sponsored adds as well as the local map listings and start clicking on websites.
SEO is not an overnight, flip of the switch strategy. It needs to be done right so that we are connecting all our online components using best practice strategy. It takes time to dominate organic rankings. The better your current rankings are, the less time it should take to improve them. Vice versa, if our current SEO rankings are poor, it could take 12-18 months before we see the needle move towards dominance. The neat part is, if you do things correct up front, and continue with the things that help us rank more favorably over time, SEO can offset the need for additional marketing dollars for ads or alternative marketing strategies long-term.
IMPORTANT FACTORS TO IMPROVE SEO INCLUDE:
- Backend website programming
- Custom website design
- Proper page structure
- Optimized website content
- Authoritative backlinking strategy
- Social media integration
- Citation directory clean-up (local)
- Google my business page enhancement
- Gaining online reviews
- Adding monthly recurring content
- Driving more traffic to your website
HOW DOES SEO HELP MY BUSINESS?
When SEO is done right, assuming there's a large amount of search volume (people looking for our products or services), there's a good chance SEO can be your sole online marketing strategy and produce all the leads and sales you need. Of course, protecting this strategy with other online marketing avenues is always a recommended best practice too.
Some of the more common ways SEO can benefit a business include improving your online credibility, targeting specific locations you want to market in, helping your business expand its market reach and communication. And as far as the business checkbook is concerned, good SEO can decrease your marketing spend, increase your revenue, improve your website traffic, grow new leads, and drive more company sales.
TURN TO PROFESSIONALS FOR SEO HELP
Critchfield Consulting considers SEO an incredible strength of our marketing agencies' services. Whether we work together long-term or whether you're just looking to receive an initial SEO evaluation from us, we want to give you the ammunition needed to make informed decisions by providing everything you'll need to turn your search engine optimization around for the better.
On a side note, most of the Critchfield Consulting team have been colleagues for a long time and learned so much working together for a website development company in Denver, Colorado that specialized in nationwide SEO for dental practices, plastic surgeons, ophthalmologists, and law firms in the top 50 markets in the country. Our previous employer was one of the only companies in the world to guarantee a specific number of first page Google rankings after 6 months or they provided a 100% money-back return. Fortunately, we as a company knew what we were doing and never had to honor the return because the proof was always in the pudding.
We encourage you to learn more about Critchfield Consulting and see how we provide the best search engine optimization for Kansas City businesses by exploring our recent project portfolio or by seeing our extended marketing services in more depth. If you have specific SEO questions for us, give us a call at 816-718-6617 or message us here. We look forward to hearing from you!