The Challenge
ARC Nation, formerly known as Automotive Reinsurance Concepts, came to us with a bold vision: "Unify our brand. Simplify our message. Stand out in a crowded space."
With decades of experience in dealership consulting, warranties, reinsurance, and training, ARC had outgrown its old digital footprint. Their original web presence was fragmented across various programs and sub-brands, each with its own identity and voice. They needed a cohesive, professional site that would bring everything together under one roof — one brand, one message, one website.
The Solution
At Critchfield Consulting, we knew this project required more than just a fresh coat of paint. It needed a strategic rebuild from the ground up. Through our partnership with VisionAmp Website Design, we catapulted towards a common goal together to create a world class business website for ARC.
After an extensive digital marketing evaluation, we determined change was needed and here’s how we helped bring ARC Nation to life:
- 🧩 Brand Unification – We consolidated all services, including ARC's 20 Groups, Training Programs, Reinsurance Solutions, and warranties into a centralized digital hub with clean, intuitive navigation. This included new logo design and branding cohesion.
- 🖥️ Custom Website Design – We built a fully custom website that balances professional polish with modern usability, elevating ARC’s credibility with every scroll.
- ✍️ Content Overhaul – We developed 70+ pages of original, SEO-optimized copy to clearly explain ARC’s complex offerings while keeping things human, confident, and approachable.
- 📱 Mobile Responsiveness & SEO Structure – With speed, structure, and searchability in mind, we built a platform that’s fast-loading, mobile-friendly, and built to rank organically from a national standpoint.
The Results
ARC Nation’s new site isn’t just better — it’s smarter, faster, and sharper.
- ✅ Streamlined Navigation makes it easy for dealership clients to explore ARC’s services.
- ✅ Conversion Focused with mini contact forms, internal linking, and strong call to actions.
- ✅ Custom Copywriting brings personality and clarity to every service page.
- ✅ Stronger Branding gives ARC Nation the authority it deserves as an industry leader.
- ✅ Future-Proof Design ensures the site will evolve as ARC’s offerings continue to grow.
This launch marked the official transition to the ARC Nation brand, a new name with the same relentless commitment to dealership success.
Explore ARC Nation’s New Site
We’re proud to help ARC bring this new vision to life and couldn’t have asked to work with a better group of professionals than the team at ARC. We want to give a big thank youand shout out to ARC’s founder and leader, Justin Osburn, as well as DavidGavin, ARC’s incredibly talented creative artist and marketing specialist for their insight and expertise. Thank you ARC for putting your trust with Critchfield Consulting and helping us create an incredible new look and feel for the greater good of ARC Nation!
