When Beyond Print partnered with Critchfield Consulting, the company was preparing for a major website relaunch that required careful coordination, clear strategy, and the ability to move quickly. With internal team transitions underway and an ambitious timeline for the project, the company needed an experienced digital consultant who could step in, provide direction, and help ensure the launch stayed on track.
The objective was not simply to redesign a website, but to ensure the new platform clearly communicated Beyond Print’s services while supporting future marketing growth and customer engagement.
Through close collaboration with the Beyond Print team, Critchfield Consulting helped guide the website relaunch and ensure the project moved forward efficiently despite a demanding schedule.
Client Overview
Beyond Print is a full-service printing and marketing solutions company that helps businesses bring their brands to life through high-quality print production, product packaging and labelling expertise.
The company serves organizations across a wide range of industries by delivering professional print services, creative solutions, and reliable project execution. With an expanding customer base and growing marketing needs, Beyond Print recognized the importance of having a modern website capable of supporting its evolving brand and service offerings.
The website relaunch project provided an opportunity to strengthen the company’s digital presence while ensuring its services were clearly communicated to both existing and prospective clients.
The Challenge
The new website relaunch required balancing several priorities simultaneously:
- A tight launch timeline that required efficient planning and execution.
- Internal team transitions, including a maternity leave and onboarding new staff.
- Clear coordination across multiple project elements, including content, structure, and messaging.
- A need for strategic guidance to ensure the new website effectively supported the company’s marketing goals.
Successfully navigating these challenges required a consultant who could integrate with the team, help organize the process, and keep the project moving forward.
Strategic Approach
Critchfield Consulting worked closely with the Beyond Print leadership and marketing team to help guide the website relaunch process and ensure the project stayed aligned with the company’s goals.
The strategic approach focused on several priorities:
- Supporting website structure and messaging development so visitors clearly understand Beyond Print’s services.
- Helping coordinate project execution across internal team members and contributors.
- Ensuring the website launch stayed on schedule despite competing priorities.
- Strengthening digital communication through thoughtful content structure and organization.
This collaborative approach allowed the project to move forward efficiently while maintaining high quality throughout the process.
The Solution
Through this partnership, Beyond Print successfully launched a new website designed to better communicate its services while supporting future marketing initiatives.
Website Relaunch Support
Critchfield Consulting helped guide the relaunch process, ensuring the new website structure supported the company’s services, messaging, and long-term marketing strategy.
Content Organization
Clearer content structure helped ensure that visitors could easily understand Beyond Print’s capabilities and service offerings.
Strategic Collaboration
By working closely with the internal team, Critchfield Consulting helped maintain project momentum during a period of internal transition while ensuring the website launch remained successful.
Future Marketing Foundation
The new website provided Beyond Print with a modern digital platform capable of supporting future marketing initiatives and continued business growth.
Why the Project Matters
The Beyond Print project highlights how strategic consulting and strong collaboration can help organizations successfully execute major website projects even when timelines are tight and internal resources are stretched.
By working as an extension of the Beyond Print team, Critchfield Consulting helped ensure the website relaunch remained organized, efficient, and aligned with the company’s long-term marketing goals.
What Beyond Print Says About the Project
“Brent is an outstanding individual, and it's evident that he puts his all into the work that he does. He truly became part of our team as he helped our business navigate a complete website relaunch on a tight timeline. Even amidst a maternity leave and onboarding new talent, he never missed a beat, and filled in on projects wherever he was needed. He is a pleasure to work with and thoroughly delivers!”
Lindsey Chisem
Director of Marketing
Beyond Print
Helping Companies Launch Stronger Digital Platforms
The Beyond Print project demonstrates how strategic consulting and collaboration can help companies successfully execute complex website projects while maintaining focus on long-term marketing goals.
If your business is planning a website launch or redesign, explore our Website Design & Development, SEO services, and digital marketing evaluations to learn more.
You can also view additional client projects or contact Critchfield Consulting to start the conversation.
