Good Life Motors (GLM) – A Critchfield Consulting Project
As Idaho’s #1 Used Truck Dealer, Good Life Motors (GLM) stands as a pillar in the Boise Metropolitan area, offering more than just used car and truck sales. Their expertise extends into expert financing, trade and consignment options, high-quality car detailing, and a full-service auto repair department capable of handling maintenance, repairs, and diagnostic services for any make or model.
Building a Strong Foundation
Our journey with GLM began by fostering a great working relationship with the dealership’s owner, Brad Tibbs, and Operations Manager, Gina Bringman. Both Brad and Gina are the embodiment of hard work and dedication, earning the trust and admiration of their internal team and customers alike. Their leadership has cultivated a dealership known for its outstanding service and glowing reviews.
Here is a video that embodies who GLM is:
Strategic Analysis & Game Plan
Critchfield Consulting initiated the project by conducting a comprehensive website and digital marketing analysis. This allowed us to identify GLM’s strengths, weaknesses, target region, and online opportunities, providing a roadmap for recommendations that we are confident will lead to this projects success.
The previous website the company had many items in need of repair like:
- The former GLM website was old, outdated, and used a less than exciting templated design.
- The previous website was missing online strategy, conversion elements, and simplified navigation.
- The website we ultimately replaced lacked pages for their car repair services, content in general and SEO focus.
- The website also missed the mark on programming and was cumbersome to update internally.
After careful analysis, we developed a strategic approach tailored to GLM’s unique brand, history, services, and customer experience.
A Full-Service Digital Solution
Our work with GLM encompassed a broad spectrum of digital marketing services, including:
- Custom Website Design – A fully customized, high-performing website built to enhance user experience and drive conversions.
- SEO Copywriting – 65 pages of unique, keyword-optimized content designed to elevate GLM’s search engine visibility.
- Web Programming & CMS Solutions – A tailored content management system to simplify site updates and streamline operations.
- Professional Photography & Videography – High-quality visuals that bring the GLM brand to life.
- Review Management – Strategies to maintain and leverage GLM’s stellar reputation.
- Social Media Guidance – Insights and strategies to strengthen GLM’s engagement and presence across social platforms.
A Partnership We Cherish
Working with the Good Life Motors team has been an incredible experience. Their passion, expertise, and customer-first approach made this project not only successful but also rewarding. We are grateful to Brad, Gina, and the entire GLM team for trusting Critchfield Consulting with their digital transformation.
We can't wait to see the continued success and growth of GLM as a result of our collaboration! Thank you for allowing us to be a part of your journey!!
