A bunch goes into doing this right, so we felt it appropriate to provide a guide, not necessarily a do-it-yourself tutorial (who has time for that?) but to provide, at the very least, a checklist for what's important to not overlook.
As a digital marketing and consulting agency representing our world champion city, our aim is to serve the entire Kansas City Metropolitan region, extending our expertise to our northern neighborhood Missouri suburbs like Parkville, Gladstone, Platte City, and Independence, as well as our southern city friends in Lee's Summit, Blue Springs, Overland Park, Olathe, Lenexa, and Prairie Village.
As we said, a lot can go into building a productive company website and it's certainly not just its design that matters. There's a big difference between a functioning website and a pretty website. For the sake of this guide, why don't we explore how to do both together?
LET'S DIG IN:
ONLINE CREDIBILITY CHECKLIST - IMPORTANT UPFRONT SUCCESS IDENTIFIERS
- ____ Website Security: Does your website have a security certificate?
- ____ Directory Listings: How well is your business contact information spread out online?
- ____ Google My Business (GMB): How effective is and has your GMB page been optimized?
- ____ Online Reviews: Reviews play an important part for website success, SEO, and credibility.
- ____ Backlinking: Do you have authoritative 3rd party websites that link to your website?
- ____ Social Media: Which social platforms are we integrating into our website marketing?
INTERNAL WEBSITE PROGRAMMING AND DEVELOPMENT CHECKLIST
- ____ Website Speed: Is your website programmed to be quick on mobile and desktop devices?
- ____ Page Development: Do all pages have ALT Text, Meta Descriptions, Page Titles and Headers?
- ____ Backend Programming: How effective is your website communicating with search engines?
- ____ Google Analytics: Gaining Google Analytics access provides valuable website data you want.
WEBSITE DESIGN, NAVIGATION, AND CONVERSION CHECKLIST
- ____ Company Branding: Primary and secondary colors, logo, theme, and slogans help design?
- ____ Website Navigation: What pages do we need and what pages do our competitors not have?
- ____ Website Design: What is it we want our design to show, say, and do? Custom or Template?
- ____ Home Page Elements: Consider a welcome video, large imagery, team introduction & strategy?
- ____ Mobile First Design: Are you working with a team that focuses on mobile design?
- ____ Assets: What photos, reviews, video, and company assets do you have to work with already?
- ____ Calls to Action: Where do we want people to go and what do we want them to do on our site?
- ____ Conversion Elements: Do you have live chat and internal page mini contact forms for leads?
- ____ Content Strategy: Is your content good and meet the requirements search engines need?
- ____ Search Engine Optimization (SEO): How well are you optimized to create organic results?
- ____ Additional Items: Pay attention to not overdo it on fonts, colors, and spacing.
WORKING WITH US
Our suite of digital marketing services encompasses a spectrum of offerings that seamlessly align with the identity and objectives of our clients. Custom-built, tailor-made website design, development, and programming stand as the cornerstones of our capabilities.
We understand the importance of a website that not only captivates but also functions overly well to generate more favorable results. Whether your target market is local, city wide, or nationwide, if you want to drive a larger digital footprint, give us a call at 816-718-6617 or message us here!
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