Published On: 1/15/24

Finding the Perfect Partner

The Ideal Client for Critchfield Consulting
In the ever-evolving landscape of digital marketing, businesses seek partners who can navigate the complexities and drive success. For Critchfield Consulting, a Kansas City-based digital marketing and consulting agency, the ideal client is more than just a business seeking services – it's a collaboration with a partner who shares values, goals, and a commitment to growth. Let's delve into the attributes that define the perfect client for what we feel at Critchfield Consulting represents.

Online Presence and Searchability:
  • The ideal client for Critchfield Marketing is a business with products or services that people actively search for online. The more people that are looking for a product or service you offer, the more opportunity there is for us to target potential leads for your business versus having to try and manufacturer interest in a non-digital way. 
  • Understanding SEO, Search Engine Optimization, and the importance of being discoverable in the digital realm, these clients either recognize the potential of capturing website visitors and converting them into valuable leads from online efforts or can be shown how it works after careful analysis has been concluded on the opportunities that exist.

Size and Revenue:
  • Critchfield Consulting typically works with small to medium-sized businesses that have 6 to 30 employees and revenue ranging from $1 million to $20 million in annual revenue. 
  • We have found that this range allows for a more personalized approach, ensuring tailored strategies that align with the unique needs and goals of the business, it's employees and C-level objectives.

Marketing Leadership Challenges:
  • Our ideal client often has a Director of Marketing within their company, but this individual is spread too thin across various business capacities to dedicate the time necessary for all things digital.  
  • These clients and marketing Directors often recognize the importance of marketing but lack the time to focus on it directly and seek a reliable partner to bridge the gap to help drive marketing initiatives that encompass strategy and focus.

Positive Traits:
  • Friendly and Polite: The perfect client for Critchfield Marketing is easy to talk to, amiable, and values positive interactions.
  • Appreciative of Help: They recognize the expertise brought to the table and appreciate the value of collaboration.
  • Decisive: Quick decision-making ensures that marketing efforts are executed promptly and efficiently.
  • Reinvestment: They understand the importance of reinvesting in their business for sustained growth and set aside marketing dollars within the company budget.

Knowledge and Orientation:
  • Lack of Digital Marketing Knowledge: The ideal client might not be well-versed in digital marketing or doesn't have the time to dedicate to this, relying on Critchfield Marketing for guidance.
  • Sales Oriented: Recognizing the connection between marketing efforts and sales, they are driven to boost revenue through effective strategies and know what to do with a warm lead when it comes to them.
  • Responsive Leadership: A responsive and proactive leadership team ensures smooth collaboration and efficient decision-making amongst both our team and the business. 

Local Connection:
  • Our ideal client, we've found, are those located in or near Kansas City.  This allows for more opportunity to have one-on-one interactions and face-to-face collaboration. This local connection fosters a strong partnership built on understanding, team unification, and team communication.

Industry Alignment:
  • The ideal client's business aligns with industries Critchfield Marketing understands or can provide relevant examples of our work that have similar clients in that particular space. This doesn't mean we can't learn a new business or industry, it just means that good alignment and industry knowledge on our end ensures a deeper understanding of the market and how to utilize more effective marketing strategies.

Competitive Ambition:
  • Motivated to dominate their competition online, the ideal client for us is ambitious and understands their market inside and out.  Whether our customer is seeking growth locally, regionally, statewide, or nationally, the more our team understands the companies position, it's compeition, and the potential opportunities we can help them find online, it helps to have everyone on the same page right from the get go. 

In the dynamic world of digital marketing, finding the perfect client is about more than just business transactions. It's about building a partnership rooted in mutual understanding, shared goals, and a commitment to success. Critchfield Consulting's ideal client embodies these qualities, creating a synergy that propels businesses to new heights in the digital realm. If you recognize your business in these attributes, Critchfield Consulting could be the perfect partner on your journey to digital success.

We encourage you to learn more about us, by seeing our services and reading our customers reviews.  If you'd like to see what Critchfield Consulting can do for your business, the best place to start is a simple phone call to our team at 816-718-6617 or if you prefer, send us a direct message
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