A Scorecard for Smarter Marketing Decisions
Launching a new marketing strategy without evaluating your current performance is like driving blindfolded. You need a starting scorecard, one that shows you where you’re strong, where you’re falling short, and where untapped opportunities exist.
Our in-depth Digital Marketing Evaluations are designed to give you that clarity. We look at over 30 key performance areas including conversion rates, web traffic, SEO health, and user experience. The result? A measurable, actionable foundation for ROI-driven marketing decisions.
What Our Evaluation Covers
This isn't just a quick website audit. It’s a 30 page evaluation that breaks down critical elements that impact your marketing success, including:
- Website Design & Conversion Rate Analysis: Is your site converting visitors into leads?
- Website Programming and Backlinks: Does your website communicate well with search engines and include credible backlinks from 3rd parties?
- SEO & Competitive Positioning: How do you rank organically and how do you stack up to your competitors regionally, statewide or nationally?
- Branding & Company Assets: Does your brand appear consistent and do our company assets like imagery and video speak to our companies mission?
- Content & Messaging Review: Is your message and content clear, compelling, and consistent?
- Directory Listings & Reviews: Are you credible in the eyes of search engines and potential customers?
- Site Speed, Security, and Mobile Optimization: Does your website perform well on all devices?
- Social Media Presence: Are you leveraging your social channels to build brand awareness and drive traffic?
Arm Your Business with Real Information
This evaluation isn’t about selling you services. It’s about giving you the tools to make smarter digital decisions, whether you stay with your current marketing agency, go with someone else, or let the Critchfield Consulting team execute the game plan.
We believe that when businesses have clear insight into their digital landscape, they can act with confidence, investing where it matters, and fixing what’s broken.
Why It Matters
You can’t improve what you don’t measure. Without knowing your current traffic sources, conversion ratios, or how you compare to competitors, you’re operating in the dark. Our evaluations bring clarity, direction, and focus to your marketing efforts.
Most importantly, they help you:
Why It Matters
You can’t improve what you don’t measure. Without knowing your current traffic sources, conversion ratios, or how you compare to competitors, you’re operating in the dark. Our evaluations bring clarity, direction, and focus to your marketing efforts.
Most importantly, they help you:
- Establish benchmarks to measure future ROI
- Identify growth opportunities you may not see internally
- Determine how many visitors are actually searching for your products and services
- Uncover technical issues that may be holding your marketing back
- Create a purpose driven strategy aimed at improving new opportunities and leads.
Ready to Get Started?
If you’re serious about growing your business, it all starts with knowing where you stand. Our Digital Marketing Evaluation is the roadmap. Let’s uncover what’s working, fix what isn’t, and build a strategy that delivers.
📩 Contact Us today to request your evaluation or learn more about what’s included by visiting this link.
