To generate leads, your website should include several key elements like:
- Contact Inquiry Forms: This is a straightforward way for visitors to express interest quickly. A well-placed, easy-to-complete form accompanied by some branding or an image can capture valuable contact information and should be placed on each internal web page where applicable.
- Live Chat Integration: Offering real-time assistance through a live chat feature can convert curious browsers into committed customers. It's immediate, personal, and effective.
- Direct Phone Call, Text, or DM: Make it easy for visitors to contact you directly. Prominently display your phone number, social accounts, and offer options for texting or direct messaging if possible.
Converting web traffic into leads starts with driving the right visitors to your website. You need to attract the right audience—those who are genuinely interested in your products or services.
This can be achieved through Organic Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns with Strategic Landing Pages, Digital Advertising Campaigns, Inbound Marketing Strategies and Direct, Referral, and/or Internal Word of Mouth Traffic Generation Efforts. These methods help ensure your website reaches the demographics most likely to convert.
Once visitors arrive, keeping them engaged is crucial. Use Quality Introduction Videos, Impeccable Imagery, Intuitive Website Navigation, and Company Introduction Pages to hold your traffic’s interest.
Pair this with solid, informative content that speaks to their needs. As they explore, guide them toward conversion by showcasing what you specialize in, how you differ from other competitors, or how a customer will benefit by working with you.
The more emotional tie in you can create with your visitors, whether this is through great content or well edited images and video, the better your lead conversion will be.
Pair this with solid, informative content that speaks to their needs. As they explore, guide them toward conversion by showcasing what you specialize in, how you differ from other competitors, or how a customer will benefit by working with you.
The more emotional tie in you can create with your visitors, whether this is through great content or well edited images and video, the better your lead conversion will be.
By combining these elements, your website will be better equipped to turn visitors into valuable leads, fueling your business growth and online success. For more details on optimizing lead generation, speak to our team directly by calling 816-718-6617 or visit Critchfield Consulting’s Lead Generation, Tracking, and Conversion Page as well as our Lead Intake, Coaching and Training Page to learn more.
