This past year was defined by meaningful partnerships, ambitious projects, and a shared commitment to doing things the right way; strategically, creatively, and with measurable results.
The Clients Who Made This Year Exceptional
We were fortunate to collaborate with an outstanding group of businesses across automotive, transportation, outdoor recreation, and entertainment in 2025. Each brought unique challenges, goals, and opportunities that pushed us to deliver at a high level.
Projects throughout the year included work with:
- ARC Nation
- Quality Automotive Equipment & Service
- OnSite Dealer Solutions
- McGill Trail Fabrication
- Above All Trampoline Park
- Good Life Motors
- Robertson Williams Transport
- Energy Transport Solutions
These partnerships spanned a wide range of initiatives, from ground-up rebranding efforts and full custom website launches to ongoing digital marketing support and strategic evaluations. No two projects were the same, and that variety continues to be one of the most rewarding aspects of what we do.
A Year of Building, Refining, and Launching
Across these client engagements, our work included:
- New and refreshed brand identities
- Custom-designed websites built for performance, SEO, and conversion
- Ongoing website updates and optimization
- Strategic copywriting aligned with brand voice and search intent
- Search Engine Optimization (SEO) initiatives focused on long-term visibility
- Professional imagery and videography
- Social media management and content development
- In-depth digital marketing evaluations to identify gaps, opportunities, and next steps
At every stage, our goal remained the same: create marketing assets that do more than look good but also work hard for the businesses behind them.
Retooling Our Operation to Better Serve Our Clients
Just as importantly, this year wasn’t only about client growth. It was also about improving how we operate internally.
Just as importantly, this year wasn’t only about client growth. It was also about improving how we operate internally.
We made strategic changes to ensure we’re positioned to support our clients more effectively moving forward. A major focus was the integration of advanced AI-driven and generative search optimization strategies, allowing us to adapt to how search behavior is changing across Google, AI assistants, and emerging discovery platforms.
In addition, we refined our internal workflows, strengthened our research and planning processes, and continued investing in tools and systems that improve speed, accuracy, and insight, all without sacrificing the personalized, hands-on approach our clients value.
In addition, we refined our internal workflows, strengthened our research and planning processes, and continued investing in tools and systems that improve speed, accuracy, and insight, all without sacrificing the personalized, hands-on approach our clients value.
These enhancements allowed us to be more proactive, more strategic, and more data-driven as we guide clients through an increasingly complex digital landscape.
Looking Ahead to the Year Ahead
As we look toward to 2026, we’re excited about what’s next for both our clients and for Critchfield Consulting.
The fundamentals remain unchanged: strong branding, clear messaging, thoughtful design, and marketing strategies rooted in real business goals. What is evolving is how those fundamentals are executed in a world shaped by AI, automation, and rapidly shifting consumer behavior.
We’re ready for that challenge and we’re thankful to work alongside clients who are eager to grow with us.
To all our past, present, and future clients, partners, and collaborators: thank you for your continued support! We look forward to building what’s next together.
Looking Ahead to the Year Ahead
As we look toward to 2026, we’re excited about what’s next for both our clients and for Critchfield Consulting.
The fundamentals remain unchanged: strong branding, clear messaging, thoughtful design, and marketing strategies rooted in real business goals. What is evolving is how those fundamentals are executed in a world shaped by AI, automation, and rapidly shifting consumer behavior.
We’re ready for that challenge and we’re thankful to work alongside clients who are eager to grow with us.
To all our past, present, and future clients, partners, and collaborators: thank you for your continued support! We look forward to building what’s next together.
