"We’re Spending Money, but Seeing Little ROI."
One of the most common complaints we hear is, “We’ve invested so much in digital marketing over the years, but where are the results?” The issue, we've found, often lies in fragmented strategies. Businesses dabble in various tactics—social media ads, SEO, email campaigns—without cohesive planning or clear measurable direction.
One of the most common complaints we hear is, “We’ve invested so much in digital marketing over the years, but where are the results?” The issue, we've found, often lies in fragmented strategies. Businesses dabble in various tactics—social media ads, SEO, email campaigns—without cohesive planning or clear measurable direction.
Solution: Start with a data-driven marketing plan. Set clear goals, such as increasing website conversions by 20%, and use analytics to track progress. With a roadmap, every dollar spent can be tied to a measurable outcome when done right.
"We Don’t Have the Time or Expertise to Handle This."
Digital marketing can feel overwhelming. From managing SEO algorithms to crafting compelling content, the sheer scope can leave your team stretched thin—or unsure where to begin. We often find Directors of Marketing and Marketing Managers handling numerous non-marketing related tasks in their day to day job descriptions.
Solution: Partnering with a digital marketing team can take the pressure off these positions. At Critchfield Consulting, we help businesses navigate the complexities of online marketing, freeing up time to focus on what you do best: running your business.
"Our Website Isn’t Generating Leads."
Your website should be your best salesperson, but for many businesses, it’s a source of frustration. Whether it’s outdated design, poor navigation, or minimal information about your business products and services, underperforming websites cost opportunities daily.
Solution: Invest first in a comprehensive website audit and if needed, redesign your digital storefront. A modern, responsive, and user-friendly website optimized for conversions can transform your digital presence. Simple fixes like clear call-to-action buttons, well thought out page navigation, and faster load times all make a huge difference.
"Social Media Feels Like a Waste of Time."
Social media is noisy, and standing out feels impossible. You might post regularly, yet the engagement is minimal. It’s disheartening and makes you wonder if it’s worth the effort.
Solution: Focus on platforms where your audience is most active. Create authentic, high-value content tailored to your audience. For example, if you’re a B2B company, LinkedIn might yield better results than Instagram.
"Our Competitors Are Always Ahead of Us."
It’s tough to watch competitors outshine you online. They rank higher on Google, their social ads dominate, and their branding looks polished.
Solution: Conduct a competitor analysis to identify gaps and opportunities. What keywords are they ranking for? What type of content performs best for them? Use this information to build a strategy that closes the gap—and even sets you apart.
Solution: Conduct a competitor analysis to identify gaps and opportunities. What keywords are they ranking for? What type of content performs best for them? Use this information to build a strategy that closes the gap—and even sets you apart.
"We’re Struggling to Keep Up with Trends."
Digital marketing evolves constantly. From Google’s algorithm updates to emerging platforms like AI, staying ahead can feel impossible at times.
Solution: Stay focused on foundational principles. While trends are important, consistency in your core efforts—SEO, high-quality content, brand engagement/awareness, and targeted ads—will always win out in the long run.
Why Critchfield Consulting?
We know how frustrating digital marketing can be because we’ve seen these struggles time and again. The good news? These challenges are solvable. Whether you need a website redesign, a focused SEO campaign, or help refining your social media strategy, Critchfield Consulting is here to make marketing simpler, more effective, and impactful for your business.
Don’t let digital marketing overwhelm you. Let’s work together to tackle these challenges and turn them into opportunities. We invite you to learn more about us, see some of our recent projects and view a list of Critchfield Consulting's marketing services. Contact us today at 816-718-6617 or feel free to start a private conversation here.
