1. How We Started Working with Quality AES
Quality AES, a family-owned automotive equipment and service company, approached Critchfield Consulting for a comprehensive digital marketing evaluation in 2020. At the time, the company was struggling with digital inefficiencies, including:
- An outdated website that was tough to manage.
- Poor search engine optimization (SEO) rankings.
- A lack of digital strategy to drive qualified leads.
2. What We Offered in Terms of Service
Our team at Critchfield Consulting provided Quality AES with a tailored digital marketing solution aimed at revitalizing their online footprint in what is considered a very niche industry. The services we offered included:
- A completely custom website redesign, optimizing for both usability and search engines.
- Search Engine Optimization (SEO) strategy focused on increasing organic rankings.
- Improved content marketing, including blogs and SEO-rich product pages.
- Digital photography and introductory video elements.
- Enhanced social media strategy and management.
3. The Results and Ultimate Marketing Achievements
The partnership between Critchfield Consulting and Quality AES resulted in significant digital marketing achievements, including:
- 303% increase in website traffic following the website overhaul. Back in 2020, we evaluated Quality AES Google analytics and found that they were receiving 434 web visitors a month in total while 319 of these came from organic results. Today we see an average of 1,750 web visitors per month with 1,523 of these individuals finding us through organic search. This has resulted in nearly 4 times as many people finding them online and landing on their website.
- 4,677% boost in organic SEO performance, greatly improving the company’s visibility on search engines for Kansas City, Missouri, Kansas, as well as nationwide results from across the United States. When searching the products they offer online, Quality AES often outranks the very manufacturers they distribute for in many cases making them an extremely credible resource for those looking to purchase automotive shop equipment.
- 1,837% rise in online leads, transforming their inbound marketing strategy and creating a record number of new prospects, customers, and accounts they continue to service with top shelf quality today.
4. The Impact on Quality AES’s Business
Since opening in 1999, Quality AES has continued to grow and we believe that’s a testament to the amazing people that work there. As a family owned and operated business, they not only take care of their employees like family, they treat each and every customer the same way. The growth they have seen stems from hard work and dedication. This along with our newly implemented digital footprint has had a profound impact in their growth over recent years:
- New Hires: Quality AES expanded its workforce, including hiring a new Director of Marketing, who is now taking charge of their growing digital landscape as well as new technicians, parts and logistic managers, sales associates and installation specialists.
- New Headquarters: In 2023, Quality AES said hello to a new office headquartered in downtown Paola, Kansas, transitioning from a 5,000 square foot shop to a 25,000 square foot space that can now accommodate new product offerings, space to operate and expansion of product offerings.
- New Opportunities: The company’s national SEO rankings have opened up new markets, with leads and inquiries coming from across the country as well as new manufacturers they now represent and distribute for.
Conclusion: A Partnership for Growth
Critchfield Consulting takes immense pride in the work accomplished with Quality AES. The collaboration has not only strengthened their business but has also demonstrated the power of digital transformation in today’s competitive landscape. As their digital presence continues to evolve, we look forward to seeing what new heights they will achieve in the future!
Looking ahead after four years of working together, Critchfield Consulting couldn’t be more thrilled with the success Quality AES has achieved, and we are honored to have played a valuable role in that growth. With their new Director of Marketing in place, Quality AES is poised for even greater success in the years ahead!
For more on this exciting journey, you can check out the full project overview here. If you’d like to learn more about Critchfield Consulting’s extended marketing and consulting services, give us a call at 816-718-6617 or feel free to drop us a confidential line here.
